With help of the research team at Syfy/Chiller, we administered a survey to assess how successful the new design of chillertv.com is.
Last year, 996 adults between the ages of 18 and 54 who have cable/satellite/fiber optic were surveyed in a monthly tracking study using NBCU Entertainment’s online research panel, Viewer’s Voice.
When shown side by side, the new design was preferred over the old one. The new design's picture tiles stood out positively, and it is more likely to be seen as “high-quality,” “cinematic,” “thrilling,” “scary,” “exciting,” and “engrossing.”
The new design was perceived more appealing to the horror viewers, showing that it has the potential to attract more horror fans to Chiller's new website.
In order to retain the visitors, the very first page that they see should grab their attention and peak their interest to further explore the site.
Respondents thought the new design was engrossing and cinematic. They found that the layout was clean, organized, and easy to navigate. The overall design was visually appealing and attention-grabbing.
Respondents found that the new design was easy to read and high-quality with rich content.
They enjoyed seeing information relating to recognizable shows, movies, or actors on large tiles. They also noted that fonts used in the new design was easy to read, and captions displayed on the tiles are helpful.
Finally, they stated that the amount of content available on the page was informative.
One of the major goal of the Chiller redesign is to revamp the style of the webpage to give more modern look and feel.
The majority of the respondents found that the new design was contemporary, stylish, and original, which indicates that the new design can compete with other modern networks' webpages.